Founder Score Utica - Nils Vermeulen
"Joining Your.Cloud meant opening access to a whole candy shop of possibilities, playbooks and new ideas, for both myself and for my company."
Nils is now General Manager at Your.Cloud
Joining Your.Cloud is not only a transaction. It is a decision about the future of your company, your people, your customers and your role as founder.
Many MSP founders are not ready to make a decision when they first start exploring strategic options. They may be thinking about growth, succession, valuation, personal future plans or how to reduce dependency on themselves.
That is why the first step should be low-pressure and confidential. The purpose is to understand your company, your ambitions and the questions you are trying to answer.
A good first conversation should create clarity. It should help you understand whether the Your.Cloud model might be relevant before anything more formal begins.
Every company is different, but the journey should be clear. The Your.Cloud process is designed to help both sides understand the business, the strategic fit and the best way to move forward together.
The journey usually starts with a first conversation.
This is an opportunity to get to know each other, understand your ambitions and discuss what you want for the company’s future. You can share your vision, your questions and the challenges you are trying to solve.
At this stage, the focus is not on rushing into a deal. The focus is on understanding whether there is a reason to explore further.
If both sides feel there may be a fit, the next step is to understand the company in more detail.
A strong MSP is more than a set of financials, but the numbers do matter. This step helps create a clearer picture of the business, its performance, its growth potential and the way Your.Cloud could add value.
Information can be exchanged safely through a virtual data room. Based on this, an indicative offer and possible structure can be discussed.
This assessment is not only about the current numbers. It is also about understanding how the company can become stronger over time.
If the strategic fit is strong, the numbers make sense and both sides believe in the next step, the process can move towards a Letter of Intent.
This creates a shared commitment to work towards a potential agreement. It also gives more clarity on the intended direction, the structure and the key assumptions behind the deal.
For founders, this is an important moment. It moves the conversation from exploration to a more serious process, while still allowing both sides to validate the details.
Due diligence is one of the most detailed stages of the process.
The goal is to understand how the business really works: financially, operationally, commercially and culturally. Due diligence helps test assumptions, review risks and build a clear foundation for the future partnership.
This stage should be handled carefully and respectfully. It is not only about checking documents, but also about understanding the people, customers, culture and identity behind the company. Those are often the qualities that made the business strong and the qualities that should be protected as the company moves forward.
When all details have been agreed, both sides can move towards signing and closing.
This is the formal start of the next chapter. But it is not the end of the journey. In many ways, it is the beginning.
The focus now moves from agreement to continuity, communication and building the right foundation for the company within the Your.Cloud group.
After signing and closing, the story needs to be communicated carefully.
Employees, customers, partners and the market all need to understand what joining Your.Cloud means. The message should create confidence: the company is becoming part of a larger MSP ecosystem, while its identity, customer relationships and local strength remain important.
This stage is about clarity, timing and trust. The goal is to help people understand the next chapter without creating unnecessary uncertainty.
After the announcement, the onboarding process begins.
The first period is about connecting the right people, introducing the company to the Your.Cloud ecosystem and identifying where support can add value. This can include introductions to communities, group expertise, playbooks, shared knowledge and practical support.
The 100-day programme helps create structure. It gives both sides a clear starting point for collaboration while respecting the company’s existing strengths, culture and way of working.
Once the company has joined and the first phase of onboarding is underway, the focus shifts to long-term growth.
This may include process optimisation, access to playbooks, peer learning, support from group-level expertise or using the scale of the wider Your.Cloud ecosystem where it creates value.
The goal is not to change the company for the sake of change. The goal is to help it become stronger.
This is where the promise of Build to last becomes practical: working together on sustainable growth, continuous improvement and a stronger future for the company, its people and its customers.
For many founders, this is one of the most important decisions they will make. The process should respect that.
That means protecting confidentiality in the early stages, communicating carefully when the timing is right and making sure employees and customers understand what the next chapter means.
It also means looking beyond the transaction itself.
A good process should protect:
Joining Your.Cloud should not feel like handing over the keys and stepping away from everything you have built. For the right founder, it can be a way to keep building with more people, knowledge and support around the company.
"Joining Your.Cloud meant opening access to a whole candy shop of possibilities, playbooks and new ideas, for both myself and for my company."
Nils is now General Manager at Your.Cloud
Yes. Early conversations are confidential and low-pressure. The goal is to understand your situation, your ambitions and whether there may be a reason to explore further.
No. Many founders start by exploring questions around growth, succession, valuation, customer continuity or their own future role. The first conversation can help clarify whether Your.Cloud may be relevant.
Your.Cloud looks at both the numbers and the company behind them: leadership, people, customers, culture, market position, service quality, financial performance and strategic fit.
Valuation and structure usually become relevant after both sides have explored the company, the founder’s ambitions and the strategic fit.
Due diligence is a careful review of the business, financials, risks, contracts and operational details. It helps validate assumptions and build a strong foundation for the future partnership.
The first 100 days focus on communication, continuity, onboarding, connecting the right people and identifying where Your.Cloud can add value through expertise, playbooks, communities or group-level support.
A confidential conversation can help you understand what joining Your.Cloud could mean for your company, your people, your customers and your own future role.